This project highlights the packaging design for BlackPot, a premium kettle chips brand. The objective was to develop a clean, high-impact visual identity that blends artisanal quality with shelf presence.
Each of the three flavors: Sea Salt & Herbs, Hot Chilli Pepper, and Cheddar Cheese & Parsley, is defined by a distinct color palette and ingredient-inspired illustration, making flavor recognition intuitive and engaging.
Typography plays a key role, using a bold, modern typeface that draws attention while maintaining a refined, upscale feel. The overall design balances detail and simplicity, ensuring strong visual appeal both on-screen and in retail environments.
This concept reflects a brand that values taste, quality, and premium presentation, crafted to resonate with design-conscious consumers.
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Want to work together? email vladislav.mrd@gmail.com